Brand Lead

Why we’re looking for you

We are seeking a visionary and results-driven Brand Leader to develop and execute a world-class content strategy. The ideal candidate will drive brand awareness, thought leadership, audience engagement, and lead generation through high-quality, relevant, and compelling content. This is a leadership role that requires strategic thinking, creative expertise, and a deep understanding of content marketing best practices.

 

You’ll do

1. Brand Strategy & Content Direction 

• Define and evolve GemPages' and GemCommerce's brand strategy, positioning, and messaging around the core promise: "Help sellers sell better."
• Lead the rollout of brand positioning, messaging, and tagline across all customer touchpoints.
• Own the Brand & Content Playbook, ensuring consistency in brand voice, messaging, terminology, and editorial standards.
• Guide content direction and review key marketing assets to align with brand strategy and GTM priorities.
• Partner with Product, Customer Success, and Leadership to deliver a consistent brand experience across products, campaigns, and markets.

2. Brand Identity (Voice & Visual)

• Own and evolve the brand identity, including verbal and visual guidelines.
• Standardize and continuously improve the brand design system with the Creative team.
• Provide creative direction and review brand assets to ensure consistency across all campaigns and touchpoints

3. Community, Storytelling & Brand Insights

• Develop compelling brand storytelling that showcases how GemPages helps merchants achieve better business outcomes.
• Transform customer success stories into engaging brand narratives and lead community initiatives that strengthen engagement and loyalty.
• Define and track Brand Health Metrics, establish regular reporting, and leverage data insights to continuously optimize brand storytelling and community impact.
• Create and maintain branded communication assets (social content, presentation decks, templates, and other marketing materials) to support consistent brand execution across all channels.

4. Team Leadership

• Lead and develop the Branding team through coaching, performance management, and capability building.
• Ensure effective resource planning, scalable workflows, and strong cross-functional collaboration to deliver high-impact brand initiatives. 

 

You Have..

Main Requirements

• 3–5 years of experience in Brand Marketing, Content Marketing, or Brand Communications, with experience leading a small team (2-5 members).
• Strong expertise in brand strategy, messaging architecture, and editorial governance.
• Proven ability to drive brand consistency across channels, campaigns, and markets.
• Experience leading cross-functional brand initiatives and collaborating with Creative, Product, and Marketing teams.
• A data-driven mindset with experience defining and measuring Brand Health Metrics.
• Professional working proficiency in English (IELTS 7.0+ or equivalent).
• Proficiency in leveraging AI tools to enhance content quality, streamline workflows, and improve team productivity.

Preferred

• Experience in B2B SaaS, eCommerce, or the Shopify ecosystem.
• Hands-on experience in brand repositioning or GTM messaging.
• Strong understanding of community-led marketing and customer storytelling.

 

We offer...

• Salary range: Upto $1800
• Performance review & competency evaluation: 2 times per year
• Lunch meal & parking fees provided
• Annual performance bonus & 13th–month salary: up to 3-month salary (based on your devotion and business efficiency)
• Holiday bonus & company trip
• Remote working days: 12 days per year
• Annual leaves: 12 days per year
• Well-being treatment: annual health check-up at top clinic in VN, weekly therapy treatment, monthly team bonding, ….
• Training program: comprehensive product training for all newbies and continuous learning programs aligned with company policy

Why you’ll love working here

• Learn product-thinking and customer-centric mindset.
• Collaborative and supportive environment
• Young and passionate colleagues
• Professional and creative office view
• Clear & Scientific Agile Framework on the whole company workflow & culture.
• Flexible working time:
  Morning: 7:00 am -12:00 pm (check in from 7:00 am to 9:00 am; Afternoon: 1:00 pm - 6:00 pm (check out from 4:00 pm to 6:00 pm)