Content Marketing Leader

Why we’re looking for you

We are seeking a visionary and results-driven Content Marketing Leader to develop and execute a world-class content strategy. The ideal candidate will drive brand awareness, thought leadership, audience engagement, and lead generation through high-quality, relevant, and compelling content. This is a leadership role that requires strategic thinking, creative expertise, and a deep understanding of content marketing best practices.

You’ll do

• Conduct well-research on products, competition, industry, and marketing goals/objectives
• Work with stakeholders to research and development content marketing strategies, plan and multi-channel content calendar: website, software, social media, email, webinar, partners
• Copy-write content for inbound marketing activities such as blogs, helps center, ebooks, whitepapers, testimonials, newsletters, social media, tutorials, partners
• Copy-write content for lead nurturing programs such as email campaigns, onboarding guides, help center articles
• Generate data-driven ideas, insights, and solutions to improve and optimize content performance
• Collaborate with the Marketing team & designer team in order to establish storytelling that is aligned with our brand standards & marketing objectives
• Responsible for overall content goals, deadlines, performance, and KPIs
• Manage related 3rd party content partners, vendors, and suppliers.
• Lead and manage a team of content writers including task delegation, day-to-day operations, quality control, and training.

You Have…

• Minimum Bachelor’s degree in Marketing, Business, Journalism, English Literature, PR & Communications, or related field
• 3+ years of professional experience related to content marketing
• 2+ years of experience in a managerial position
• Excellent writing and proofreading skills
• Strong communication and analytical skills
• English: Equivalent to C1 or C2 proficiency
• Knowledge of the fundamentals of SEO and keyword research
• Knowledge of Inbound Marketing
• Strong knowledge of various marketing, analytics tools & channels
• Proven excellence across a variety of written content, with a focus on delivering and being measured by results (brand awareness, social proof, education, click-through, and lead conversion)

Nice to have

• Experience in B2B or SaaS content production
• Web and/or Graphic Design basic knowledge
• Growth hacking knowledge or experience

We offer...

• Salary range: Upto $2000
• Performance review: 2 times per year.
• Yearly Salary Package: 13th-month salary bonus + Performance bonus: up to 3 months.
• 12 remote working days/ year.
• 12 annual leaves/ year.
• Bonus on birthday, 30/4 & 1/5, 2/9.
• Annual team building: summer trip, many indoor and outdoor activities such as soccer club, swimming club, cycling club…
• Social insurance & Health insurance for team members.
• Annual Health Checkup at the top clinic in Vietnam.
• Favorite club: many indoor and outdoor activities such as soccer club, swimming club, cycling club…
• Opportunities to boost your career to a higher level: Become Top Product Developers, delight thousands of users and experts from all different countries.
• Training: Management Training, Product/ Tech Talk
• Treatment: weekly shoulder massage treatment, monthly team bonding, annual company trip.

Why you’ll love working here

• Learn product-thinking and customer-centric mindset.
• Collaborative and Passionate Colleague.
• Professional and Creative Office View.
• Clear & Scientific Agile Framework on the whole company workflow & culture.
• Ability to work as a member of a full process of product development. Even working with the CEO on new ideas. Learn and grow with a talented team. We want to develop and grow a strong
• product development team with expertise and skills we can be proud of through different products and battles.
• Flexible working time:
  • Morning: 8:00 am -12:00 pm (check in from 8:00 am to 8:45 am)
  • Afternoon: 1:00 pm - 5:45 pm (check out from 5:00 pm to 5:45 pm)